[{"publication_status":"published","year":"2025","volume":102,"user_id":"2DF688A6-F248-11E8-B48F-1D18A9856A87","date_updated":"2025-12-16T12:13:49Z","extern":"1","abstract":[{"lang":"eng","text":"Chemistry education at the graduate level and beyond faces the formidable challenge of a boundless and constantly expanding frontier of knowledge on many fronts. While modern learners have an increasingly broad range of resources available at their disposal (including open access text-based references, online videos, training problems, and other digital learning materials), there are comparatively fewer such materials aimed at the highest levels of study. With the goal of producing widely accessible graduate-level learning content, we created a community-based approach to online course design that is easily digestible to meet the expectations of modern learners. Herein, we report the development of an open access Advanced Organic Chemistry video-based online course and several other specialized minicourses using the Synthesis Workshop YouTube channel."}],"author":[{"full_name":"Horwitz, Matthew A.","last_name":"Horwitz","first_name":"Matthew A."},{"full_name":"Al-Ahmad, Reem","first_name":"Reem","last_name":"Al-Ahmad"},{"first_name":"Xingfeng","last_name":"Bai","full_name":"Bai, Xingfeng"},{"full_name":"Balletti, Matteo","first_name":"Matteo","last_name":"Balletti"},{"full_name":"Bellotti, Peter","first_name":"Peter","last_name":"Bellotti"},{"full_name":"Ben-Tal, Yael","first_name":"Yael","last_name":"Ben-Tal"},{"full_name":"Campbell, Mark W.","last_name":"Campbell","first_name":"Mark W."},{"full_name":"Cheasty, Kathleen","first_name":"Kathleen","last_name":"Cheasty"},{"first_name":"Steven W. M.","last_name":"Crossley","full_name":"Crossley, Steven W. M."},{"first_name":"Craig S.","last_name":"Day","full_name":"Day, Craig S."},{"first_name":"Patrick J.","last_name":"Deneny","full_name":"Deneny, Patrick J."},{"full_name":"Forbes, Katherine C.","last_name":"Forbes","first_name":"Katherine C."},{"full_name":"Gogarnoiu, Emma S.","first_name":"Emma S.","last_name":"Gogarnoiu"},{"last_name":"Grant","first_name":"Phillip S.","full_name":"Grant, Phillip S."},{"full_name":"Halder, Riya","first_name":"Riya","last_name":"Halder"},{"full_name":"Harris, Georgia R.","last_name":"Harris","first_name":"Georgia R."},{"first_name":"Pol","last_name":"Hernández-Lladó","full_name":"Hernández-Lladó, Pol"},{"full_name":"Jouanneau, Morgan","first_name":"Morgan","last_name":"Jouanneau"},{"first_name":"Vera","last_name":"Jost","full_name":"Jost, Vera"},{"full_name":"Kutateladze, Dennis A.","first_name":"Dennis A.","last_name":"Kutateladze"},{"first_name":"Gabriele","last_name":"Laudadio","full_name":"Laudadio, Gabriele"},{"full_name":"Liu, Chun","last_name":"Liu","first_name":"Chun"},{"full_name":"Looby, Aidan P.","last_name":"Looby","first_name":"Aidan P."},{"full_name":"Maestro, Aitor","first_name":"Aitor","last_name":"Maestro"},{"full_name":"McCallum, Terry","first_name":"Terry","last_name":"McCallum"},{"last_name":"Palkowitz","first_name":"Maximilian D.","full_name":"Palkowitz, Maximilian D."},{"first_name":"Joshua M.","last_name":"Paolillo","full_name":"Paolillo, Joshua M."},{"full_name":"Perry, Matthew W. D.","last_name":"Perry","first_name":"Matthew W. D."},{"full_name":"Reisenbauer, Julia","id":"51d862e9-36ee-11f0-86d3-8534c85a5496","first_name":"Julia","last_name":"Reisenbauer"},{"full_name":"Reyes, Cesar","first_name":"Cesar","last_name":"Reyes"},{"full_name":"Sharma, Hayden A.","first_name":"Hayden A.","last_name":"Sharma"},{"full_name":"Sheong, Fu Kit","first_name":"Fu Kit","last_name":"Sheong"},{"full_name":"Thoma, Benjamin","first_name":"Benjamin","last_name":"Thoma"},{"full_name":"Tran, Andrew V.","first_name":"Andrew V.","last_name":"Tran"},{"full_name":"Tran, Duc N.","last_name":"Tran","first_name":"Duc N."},{"first_name":"Francisco José","last_name":"Aguilar Troyano","full_name":"Aguilar Troyano, Francisco José"},{"last_name":"Verheyen","first_name":"Thomas","full_name":"Verheyen, Thomas"},{"first_name":"Mark P.","last_name":"Walsh","full_name":"Walsh, Mark P."},{"first_name":"Alicia","last_name":"Wagner","full_name":"Wagner, Alicia"},{"full_name":"Wearing, Emily R.","last_name":"Wearing","first_name":"Emily R."},{"full_name":"Wuitschik, Georg","first_name":"Georg","last_name":"Wuitschik"}],"page":"3777-3783","article_type":"original","oa_version":"None","_id":"20767","day":"15","type":"journal_article","date_created":"2025-12-09T14:27:11Z","doi":"10.1021/acs.jchemed.5c00555","status":"public","publication_identifier":{"issn":["0021-9584"],"eissn":["1938-1328"]},"scopus_import":"1","OA_type":"closed access","title":"Reimagining advanced chemistry education: A community-based approach to course design for modern learners","issue":"9","month":"08","language":[{"iso":"eng"}],"publisher":"American Chemical Society","article_processing_charge":"No","quality_controlled":"1","publication":"Journal of Chemical Education","date_published":"2025-08-15T00:00:00Z","citation":{"ieee":"M. A. Horwitz <i>et al.</i>, “Reimagining advanced chemistry education: A community-based approach to course design for modern learners,” <i>Journal of Chemical Education</i>, vol. 102, no. 9. American Chemical Society, pp. 3777–3783, 2025.","chicago":"Horwitz, Matthew A., Reem Al-Ahmad, Xingfeng Bai, Matteo Balletti, Peter Bellotti, Yael Ben-Tal, Mark W. Campbell, et al. “Reimagining Advanced Chemistry Education: A Community-Based Approach to Course Design for Modern Learners.” <i>Journal of Chemical Education</i>. American Chemical Society, 2025. <a href=\"https://doi.org/10.1021/acs.jchemed.5c00555\">https://doi.org/10.1021/acs.jchemed.5c00555</a>.","ama":"Horwitz MA, Al-Ahmad R, Bai X, et al. Reimagining advanced chemistry education: A community-based approach to course design for modern learners. <i>Journal of Chemical Education</i>. 2025;102(9):3777-3783. doi:<a href=\"https://doi.org/10.1021/acs.jchemed.5c00555\">10.1021/acs.jchemed.5c00555</a>","mla":"Horwitz, Matthew A., et al. “Reimagining Advanced Chemistry Education: A Community-Based Approach to Course Design for Modern Learners.” <i>Journal of Chemical Education</i>, vol. 102, no. 9, American Chemical Society, 2025, pp. 3777–83, doi:<a href=\"https://doi.org/10.1021/acs.jchemed.5c00555\">10.1021/acs.jchemed.5c00555</a>.","apa":"Horwitz, M. A., Al-Ahmad, R., Bai, X., Balletti, M., Bellotti, P., Ben-Tal, Y., … Wuitschik, G. (2025). Reimagining advanced chemistry education: A community-based approach to course design for modern learners. <i>Journal of Chemical Education</i>. American Chemical Society. <a href=\"https://doi.org/10.1021/acs.jchemed.5c00555\">https://doi.org/10.1021/acs.jchemed.5c00555</a>","ista":"Horwitz MA, Al-Ahmad R, Bai X, Balletti M, Bellotti P, Ben-Tal Y, Campbell MW, Cheasty K, Crossley SWM, Day CS, Deneny PJ, Forbes KC, Gogarnoiu ES, Grant PS, Halder R, Harris GR, Hernández-Lladó P, Jouanneau M, Jost V, Kutateladze DA, Laudadio G, Liu C, Looby AP, Maestro A, McCallum T, Palkowitz MD, Paolillo JM, Perry MWD, Reisenbauer J, Reyes C, Sharma HA, Sheong FK, Thoma B, Tran AV, Tran DN, Aguilar Troyano FJ, Verheyen T, Walsh MP, Wagner A, Wearing ER, Wuitschik G. 2025. Reimagining advanced chemistry education: A community-based approach to course design for modern learners. Journal of Chemical Education. 102(9), 3777–3783.","short":"M.A. Horwitz, R. Al-Ahmad, X. Bai, M. Balletti, P. Bellotti, Y. Ben-Tal, M.W. Campbell, K. Cheasty, S.W.M. Crossley, C.S. Day, P.J. Deneny, K.C. Forbes, E.S. Gogarnoiu, P.S. Grant, R. Halder, G.R. Harris, P. Hernández-Lladó, M. Jouanneau, V. Jost, D.A. Kutateladze, G. Laudadio, C. Liu, A.P. Looby, A. Maestro, T. McCallum, M.D. Palkowitz, J.M. Paolillo, M.W.D. Perry, J. Reisenbauer, C. Reyes, H.A. Sharma, F.K. Sheong, B. Thoma, A.V. Tran, D.N. Tran, F.J. Aguilar Troyano, T. Verheyen, M.P. Walsh, A. Wagner, E.R. Wearing, G. Wuitschik, Journal of Chemical Education 102 (2025) 3777–3783."},"intvolume":"       102"},{"intvolume":"       101","date_published":"2024-02-14T00:00:00Z","citation":{"mla":"Prindle, Claudia R., et al. “Short-Form Videos as an Emerging Social Media Tool for STEM Edutainment.” <i>Journal of Chemical Education</i>, vol. 101, no. 3, American Chemical Society, 2024, pp. 1319–24, doi:<a href=\"https://doi.org/10.1021/acs.jchemed.3c01185\">10.1021/acs.jchemed.3c01185</a>.","chicago":"Prindle, Claudia R., Nicholas M. Orchanian, Latha Venkataraman, and Colin Nuckolls. “Short-Form Videos as an Emerging Social Media Tool for STEM Edutainment.” <i>Journal of Chemical Education</i>. American Chemical Society, 2024. <a href=\"https://doi.org/10.1021/acs.jchemed.3c01185\">https://doi.org/10.1021/acs.jchemed.3c01185</a>.","ieee":"C. R. Prindle, N. M. Orchanian, L. Venkataraman, and C. Nuckolls, “Short-form videos as an emerging social media tool for STEM edutainment,” <i>Journal of Chemical Education</i>, vol. 101, no. 3. American Chemical Society, pp. 1319–1324, 2024.","ama":"Prindle CR, Orchanian NM, Venkataraman L, Nuckolls C. Short-form videos as an emerging social media tool for STEM edutainment. <i>Journal of Chemical Education</i>. 2024;101(3):1319-1324. doi:<a href=\"https://doi.org/10.1021/acs.jchemed.3c01185\">10.1021/acs.jchemed.3c01185</a>","short":"C.R. Prindle, N.M. Orchanian, L. Venkataraman, C. Nuckolls, Journal of Chemical Education 101 (2024) 1319–1324.","apa":"Prindle, C. R., Orchanian, N. M., Venkataraman, L., &#38; Nuckolls, C. (2024). Short-form videos as an emerging social media tool for STEM edutainment. <i>Journal of Chemical Education</i>. American Chemical Society. <a href=\"https://doi.org/10.1021/acs.jchemed.3c01185\">https://doi.org/10.1021/acs.jchemed.3c01185</a>","ista":"Prindle CR, Orchanian NM, Venkataraman L, Nuckolls C. 2024. Short-form videos as an emerging social media tool for STEM edutainment. Journal of Chemical Education. 101(3), 1319–1324."},"publication":"Journal of Chemical Education","article_processing_charge":"No","quality_controlled":"1","language":[{"iso":"eng"}],"publisher":"American Chemical Society","month":"02","OA_type":"closed access","title":"Short-form videos as an emerging social media tool for STEM edutainment","issue":"3","publication_identifier":{"issn":["0021-9584"],"eissn":["1938-1328"]},"scopus_import":"1","status":"public","date_created":"2024-09-06T12:43:20Z","doi":"10.1021/acs.jchemed.3c01185","day":"14","type":"journal_article","_id":"17854","oa_version":"None","page":"1319-1324","article_type":"original","author":[{"first_name":"Claudia R.","last_name":"Prindle","full_name":"Prindle, Claudia R."},{"full_name":"Orchanian, Nicholas M.","last_name":"Orchanian","first_name":"Nicholas M."},{"full_name":"Venkataraman, Latha","orcid":"0000-0002-6957-6089","id":"9ebb78a5-cc0d-11ee-8322-fae086a32caf","first_name":"Latha","last_name":"Venkataraman"},{"last_name":"Nuckolls","first_name":"Colin","full_name":"Nuckolls, Colin"}],"abstract":[{"text":"As social media platforms continue to grow in popularity, there is an increasing need for science outreach teams to bring STEM content to the virtual landscape. Here, we highlight the use of short-form videos on our TikTok channel─@IvyLeagueScience─as a new way to approach science outreach. Through a combination of content production and data analytics, we were able to build an online platform with >150k followers, 3.6 million likes, and 18 million views. By bringing science to social media, we engage with students across the world, allowing them to experience science-based content. In this case study, we hope to encourage other scientific outreach teams to employ social media as a means of increasing visibility of scientists and STEM careers.","lang":"eng"}],"extern":"1","date_updated":"2024-11-18T10:55:30Z","user_id":"2DF688A6-F248-11E8-B48F-1D18A9856A87","year":"2024","volume":101,"publication_status":"published"}]