---
OA_type: closed access
_id: '20767'
abstract:
- lang: eng
  text: Chemistry education at the graduate level and beyond faces the formidable
    challenge of a boundless and constantly expanding frontier of knowledge on many
    fronts. While modern learners have an increasingly broad range of resources available
    at their disposal (including open access text-based references, online videos,
    training problems, and other digital learning materials), there are comparatively
    fewer such materials aimed at the highest levels of study. With the goal of producing
    widely accessible graduate-level learning content, we created a community-based
    approach to online course design that is easily digestible to meet the expectations
    of modern learners. Herein, we report the development of an open access Advanced
    Organic Chemistry video-based online course and several other specialized minicourses
    using the Synthesis Workshop YouTube channel.
article_processing_charge: No
article_type: original
author:
- first_name: Matthew A.
  full_name: Horwitz, Matthew A.
  last_name: Horwitz
- first_name: Reem
  full_name: Al-Ahmad, Reem
  last_name: Al-Ahmad
- first_name: Xingfeng
  full_name: Bai, Xingfeng
  last_name: Bai
- first_name: Matteo
  full_name: Balletti, Matteo
  last_name: Balletti
- first_name: Peter
  full_name: Bellotti, Peter
  last_name: Bellotti
- first_name: Yael
  full_name: Ben-Tal, Yael
  last_name: Ben-Tal
- first_name: Mark W.
  full_name: Campbell, Mark W.
  last_name: Campbell
- first_name: Kathleen
  full_name: Cheasty, Kathleen
  last_name: Cheasty
- first_name: Steven W. M.
  full_name: Crossley, Steven W. M.
  last_name: Crossley
- first_name: Craig S.
  full_name: Day, Craig S.
  last_name: Day
- first_name: Patrick J.
  full_name: Deneny, Patrick J.
  last_name: Deneny
- first_name: Katherine C.
  full_name: Forbes, Katherine C.
  last_name: Forbes
- first_name: Emma S.
  full_name: Gogarnoiu, Emma S.
  last_name: Gogarnoiu
- first_name: Phillip S.
  full_name: Grant, Phillip S.
  last_name: Grant
- first_name: Riya
  full_name: Halder, Riya
  last_name: Halder
- first_name: Georgia R.
  full_name: Harris, Georgia R.
  last_name: Harris
- first_name: Pol
  full_name: Hernández-Lladó, Pol
  last_name: Hernández-Lladó
- first_name: Morgan
  full_name: Jouanneau, Morgan
  last_name: Jouanneau
- first_name: Vera
  full_name: Jost, Vera
  last_name: Jost
- first_name: Dennis A.
  full_name: Kutateladze, Dennis A.
  last_name: Kutateladze
- first_name: Gabriele
  full_name: Laudadio, Gabriele
  last_name: Laudadio
- first_name: Chun
  full_name: Liu, Chun
  last_name: Liu
- first_name: Aidan P.
  full_name: Looby, Aidan P.
  last_name: Looby
- first_name: Aitor
  full_name: Maestro, Aitor
  last_name: Maestro
- first_name: Terry
  full_name: McCallum, Terry
  last_name: McCallum
- first_name: Maximilian D.
  full_name: Palkowitz, Maximilian D.
  last_name: Palkowitz
- first_name: Joshua M.
  full_name: Paolillo, Joshua M.
  last_name: Paolillo
- first_name: Matthew W. D.
  full_name: Perry, Matthew W. D.
  last_name: Perry
- first_name: Julia
  full_name: Reisenbauer, Julia
  id: 51d862e9-36ee-11f0-86d3-8534c85a5496
  last_name: Reisenbauer
- first_name: Cesar
  full_name: Reyes, Cesar
  last_name: Reyes
- first_name: Hayden A.
  full_name: Sharma, Hayden A.
  last_name: Sharma
- first_name: Fu Kit
  full_name: Sheong, Fu Kit
  last_name: Sheong
- first_name: Benjamin
  full_name: Thoma, Benjamin
  last_name: Thoma
- first_name: Andrew V.
  full_name: Tran, Andrew V.
  last_name: Tran
- first_name: Duc N.
  full_name: Tran, Duc N.
  last_name: Tran
- first_name: Francisco José
  full_name: Aguilar Troyano, Francisco José
  last_name: Aguilar Troyano
- first_name: Thomas
  full_name: Verheyen, Thomas
  last_name: Verheyen
- first_name: Mark P.
  full_name: Walsh, Mark P.
  last_name: Walsh
- first_name: Alicia
  full_name: Wagner, Alicia
  last_name: Wagner
- first_name: Emily R.
  full_name: Wearing, Emily R.
  last_name: Wearing
- first_name: Georg
  full_name: Wuitschik, Georg
  last_name: Wuitschik
citation:
  ama: 'Horwitz MA, Al-Ahmad R, Bai X, et al. Reimagining advanced chemistry education:
    A community-based approach to course design for modern learners. <i>Journal of
    Chemical Education</i>. 2025;102(9):3777-3783. doi:<a href="https://doi.org/10.1021/acs.jchemed.5c00555">10.1021/acs.jchemed.5c00555</a>'
  apa: 'Horwitz, M. A., Al-Ahmad, R., Bai, X., Balletti, M., Bellotti, P., Ben-Tal,
    Y., … Wuitschik, G. (2025). Reimagining advanced chemistry education: A community-based
    approach to course design for modern learners. <i>Journal of Chemical Education</i>.
    American Chemical Society. <a href="https://doi.org/10.1021/acs.jchemed.5c00555">https://doi.org/10.1021/acs.jchemed.5c00555</a>'
  chicago: 'Horwitz, Matthew A., Reem Al-Ahmad, Xingfeng Bai, Matteo Balletti, Peter
    Bellotti, Yael Ben-Tal, Mark W. Campbell, et al. “Reimagining Advanced Chemistry
    Education: A Community-Based Approach to Course Design for Modern Learners.” <i>Journal
    of Chemical Education</i>. American Chemical Society, 2025. <a href="https://doi.org/10.1021/acs.jchemed.5c00555">https://doi.org/10.1021/acs.jchemed.5c00555</a>.'
  ieee: 'M. A. Horwitz <i>et al.</i>, “Reimagining advanced chemistry education: A
    community-based approach to course design for modern learners,” <i>Journal of
    Chemical Education</i>, vol. 102, no. 9. American Chemical Society, pp. 3777–3783,
    2025.'
  ista: 'Horwitz MA, Al-Ahmad R, Bai X, Balletti M, Bellotti P, Ben-Tal Y, Campbell
    MW, Cheasty K, Crossley SWM, Day CS, Deneny PJ, Forbes KC, Gogarnoiu ES, Grant
    PS, Halder R, Harris GR, Hernández-Lladó P, Jouanneau M, Jost V, Kutateladze DA,
    Laudadio G, Liu C, Looby AP, Maestro A, McCallum T, Palkowitz MD, Paolillo JM,
    Perry MWD, Reisenbauer J, Reyes C, Sharma HA, Sheong FK, Thoma B, Tran AV, Tran
    DN, Aguilar Troyano FJ, Verheyen T, Walsh MP, Wagner A, Wearing ER, Wuitschik
    G. 2025. Reimagining advanced chemistry education: A community-based approach
    to course design for modern learners. Journal of Chemical Education. 102(9), 3777–3783.'
  mla: 'Horwitz, Matthew A., et al. “Reimagining Advanced Chemistry Education: A Community-Based
    Approach to Course Design for Modern Learners.” <i>Journal of Chemical Education</i>,
    vol. 102, no. 9, American Chemical Society, 2025, pp. 3777–83, doi:<a href="https://doi.org/10.1021/acs.jchemed.5c00555">10.1021/acs.jchemed.5c00555</a>.'
  short: M.A. Horwitz, R. Al-Ahmad, X. Bai, M. Balletti, P. Bellotti, Y. Ben-Tal,
    M.W. Campbell, K. Cheasty, S.W.M. Crossley, C.S. Day, P.J. Deneny, K.C. Forbes,
    E.S. Gogarnoiu, P.S. Grant, R. Halder, G.R. Harris, P. Hernández-Lladó, M. Jouanneau,
    V. Jost, D.A. Kutateladze, G. Laudadio, C. Liu, A.P. Looby, A. Maestro, T. McCallum,
    M.D. Palkowitz, J.M. Paolillo, M.W.D. Perry, J. Reisenbauer, C. Reyes, H.A. Sharma,
    F.K. Sheong, B. Thoma, A.V. Tran, D.N. Tran, F.J. Aguilar Troyano, T. Verheyen,
    M.P. Walsh, A. Wagner, E.R. Wearing, G. Wuitschik, Journal of Chemical Education
    102 (2025) 3777–3783.
date_created: 2025-12-09T14:27:11Z
date_published: 2025-08-15T00:00:00Z
date_updated: 2025-12-16T12:13:49Z
day: '15'
doi: 10.1021/acs.jchemed.5c00555
extern: '1'
intvolume: '       102'
issue: '9'
language:
- iso: eng
month: '08'
oa_version: None
page: 3777-3783
publication: Journal of Chemical Education
publication_identifier:
  eissn:
  - 1938-1328
  issn:
  - 0021-9584
publication_status: published
publisher: American Chemical Society
quality_controlled: '1'
scopus_import: '1'
status: public
title: 'Reimagining advanced chemistry education: A community-based approach to course
  design for modern learners'
type: journal_article
user_id: 2DF688A6-F248-11E8-B48F-1D18A9856A87
volume: 102
year: '2025'
...
---
OA_type: closed access
_id: '17854'
abstract:
- lang: eng
  text: As social media platforms continue to grow in popularity, there is an increasing
    need for science outreach teams to bring STEM content to the virtual landscape.
    Here, we highlight the use of short-form videos on our TikTok channel─@IvyLeagueScience─as
    a new way to approach science outreach. Through a combination of content production
    and data analytics, we were able to build an online platform with >150k followers,
    3.6 million likes, and 18 million views. By bringing science to social media,
    we engage with students across the world, allowing them to experience science-based
    content. In this case study, we hope to encourage other scientific outreach teams
    to employ social media as a means of increasing visibility of scientists and STEM
    careers.
article_processing_charge: No
article_type: original
author:
- first_name: Claudia R.
  full_name: Prindle, Claudia R.
  last_name: Prindle
- first_name: Nicholas M.
  full_name: Orchanian, Nicholas M.
  last_name: Orchanian
- first_name: Latha
  full_name: Venkataraman, Latha
  id: 9ebb78a5-cc0d-11ee-8322-fae086a32caf
  last_name: Venkataraman
  orcid: 0000-0002-6957-6089
- first_name: Colin
  full_name: Nuckolls, Colin
  last_name: Nuckolls
citation:
  ama: Prindle CR, Orchanian NM, Venkataraman L, Nuckolls C. Short-form videos as
    an emerging social media tool for STEM edutainment. <i>Journal of Chemical Education</i>.
    2024;101(3):1319-1324. doi:<a href="https://doi.org/10.1021/acs.jchemed.3c01185">10.1021/acs.jchemed.3c01185</a>
  apa: Prindle, C. R., Orchanian, N. M., Venkataraman, L., &#38; Nuckolls, C. (2024).
    Short-form videos as an emerging social media tool for STEM edutainment. <i>Journal
    of Chemical Education</i>. American Chemical Society. <a href="https://doi.org/10.1021/acs.jchemed.3c01185">https://doi.org/10.1021/acs.jchemed.3c01185</a>
  chicago: Prindle, Claudia R., Nicholas M. Orchanian, Latha Venkataraman, and Colin
    Nuckolls. “Short-Form Videos as an Emerging Social Media Tool for STEM Edutainment.”
    <i>Journal of Chemical Education</i>. American Chemical Society, 2024. <a href="https://doi.org/10.1021/acs.jchemed.3c01185">https://doi.org/10.1021/acs.jchemed.3c01185</a>.
  ieee: C. R. Prindle, N. M. Orchanian, L. Venkataraman, and C. Nuckolls, “Short-form
    videos as an emerging social media tool for STEM edutainment,” <i>Journal of Chemical
    Education</i>, vol. 101, no. 3. American Chemical Society, pp. 1319–1324, 2024.
  ista: Prindle CR, Orchanian NM, Venkataraman L, Nuckolls C. 2024. Short-form videos
    as an emerging social media tool for STEM edutainment. Journal of Chemical Education.
    101(3), 1319–1324.
  mla: Prindle, Claudia R., et al. “Short-Form Videos as an Emerging Social Media
    Tool for STEM Edutainment.” <i>Journal of Chemical Education</i>, vol. 101, no.
    3, American Chemical Society, 2024, pp. 1319–24, doi:<a href="https://doi.org/10.1021/acs.jchemed.3c01185">10.1021/acs.jchemed.3c01185</a>.
  short: C.R. Prindle, N.M. Orchanian, L. Venkataraman, C. Nuckolls, Journal of Chemical
    Education 101 (2024) 1319–1324.
date_created: 2024-09-06T12:43:20Z
date_published: 2024-02-14T00:00:00Z
date_updated: 2024-11-18T10:55:30Z
day: '14'
doi: 10.1021/acs.jchemed.3c01185
extern: '1'
intvolume: '       101'
issue: '3'
language:
- iso: eng
month: '02'
oa_version: None
page: 1319-1324
publication: Journal of Chemical Education
publication_identifier:
  eissn:
  - 1938-1328
  issn:
  - 0021-9584
publication_status: published
publisher: American Chemical Society
quality_controlled: '1'
scopus_import: '1'
status: public
title: Short-form videos as an emerging social media tool for STEM edutainment
type: journal_article
user_id: 2DF688A6-F248-11E8-B48F-1D18A9856A87
volume: 101
year: '2024'
...