---
OA_type: closed access
_id: '17854'
abstract:
- lang: eng
  text: As social media platforms continue to grow in popularity, there is an increasing
    need for science outreach teams to bring STEM content to the virtual landscape.
    Here, we highlight the use of short-form videos on our TikTok channel─@IvyLeagueScience─as
    a new way to approach science outreach. Through a combination of content production
    and data analytics, we were able to build an online platform with >150k followers,
    3.6 million likes, and 18 million views. By bringing science to social media,
    we engage with students across the world, allowing them to experience science-based
    content. In this case study, we hope to encourage other scientific outreach teams
    to employ social media as a means of increasing visibility of scientists and STEM
    careers.
article_processing_charge: No
article_type: original
author:
- first_name: Claudia R.
  full_name: Prindle, Claudia R.
  last_name: Prindle
- first_name: Nicholas M.
  full_name: Orchanian, Nicholas M.
  last_name: Orchanian
- first_name: Latha
  full_name: Venkataraman, Latha
  id: 9ebb78a5-cc0d-11ee-8322-fae086a32caf
  last_name: Venkataraman
  orcid: 0000-0002-6957-6089
- first_name: Colin
  full_name: Nuckolls, Colin
  last_name: Nuckolls
citation:
  ama: Prindle CR, Orchanian NM, Venkataraman L, Nuckolls C. Short-form videos as
    an emerging social media tool for STEM edutainment. <i>Journal of Chemical Education</i>.
    2024;101(3):1319-1324. doi:<a href="https://doi.org/10.1021/acs.jchemed.3c01185">10.1021/acs.jchemed.3c01185</a>
  apa: Prindle, C. R., Orchanian, N. M., Venkataraman, L., &#38; Nuckolls, C. (2024).
    Short-form videos as an emerging social media tool for STEM edutainment. <i>Journal
    of Chemical Education</i>. American Chemical Society. <a href="https://doi.org/10.1021/acs.jchemed.3c01185">https://doi.org/10.1021/acs.jchemed.3c01185</a>
  chicago: Prindle, Claudia R., Nicholas M. Orchanian, Latha Venkataraman, and Colin
    Nuckolls. “Short-Form Videos as an Emerging Social Media Tool for STEM Edutainment.”
    <i>Journal of Chemical Education</i>. American Chemical Society, 2024. <a href="https://doi.org/10.1021/acs.jchemed.3c01185">https://doi.org/10.1021/acs.jchemed.3c01185</a>.
  ieee: C. R. Prindle, N. M. Orchanian, L. Venkataraman, and C. Nuckolls, “Short-form
    videos as an emerging social media tool for STEM edutainment,” <i>Journal of Chemical
    Education</i>, vol. 101, no. 3. American Chemical Society, pp. 1319–1324, 2024.
  ista: Prindle CR, Orchanian NM, Venkataraman L, Nuckolls C. 2024. Short-form videos
    as an emerging social media tool for STEM edutainment. Journal of Chemical Education.
    101(3), 1319–1324.
  mla: Prindle, Claudia R., et al. “Short-Form Videos as an Emerging Social Media
    Tool for STEM Edutainment.” <i>Journal of Chemical Education</i>, vol. 101, no.
    3, American Chemical Society, 2024, pp. 1319–24, doi:<a href="https://doi.org/10.1021/acs.jchemed.3c01185">10.1021/acs.jchemed.3c01185</a>.
  short: C.R. Prindle, N.M. Orchanian, L. Venkataraman, C. Nuckolls, Journal of Chemical
    Education 101 (2024) 1319–1324.
date_created: 2024-09-06T12:43:20Z
date_published: 2024-02-14T00:00:00Z
date_updated: 2024-11-18T10:55:30Z
day: '14'
doi: 10.1021/acs.jchemed.3c01185
extern: '1'
intvolume: '       101'
issue: '3'
language:
- iso: eng
month: '02'
oa_version: None
page: 1319-1324
publication: Journal of Chemical Education
publication_identifier:
  eissn:
  - 1938-1328
  issn:
  - 0021-9584
publication_status: published
publisher: American Chemical Society
quality_controlled: '1'
scopus_import: '1'
status: public
title: Short-form videos as an emerging social media tool for STEM edutainment
type: journal_article
user_id: 2DF688A6-F248-11E8-B48F-1D18A9856A87
volume: 101
year: '2024'
...